Issue №4, 2016

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Algorithm of market orientation and marketing competencies development of russian companies

O. U. Yuldasheva, Saint-Petersburg State University of Economics (Saint-Petersburg, Russia) 

L.O. Loginov, Saint-Petersburg State University of Economics (Saint-Petersburg, Russia) 

The aim of the article is creating of an algorithm of market orientation and marketing competencies in Russian companies. The authors analyze the interaction of market orientation and marketing competencies in terms of an influence on the company’s performance. Based on empirical testing it was proved that market orientation is a driver for the development of marketing competencies that affect the company’s performance. As result the algorithm of marketing competencies development was offered. 

Keywords: market orientation, marketing, marketing competencies, algorithm of market orientation development, the algorithm of marketing competencies development 

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For citation: Yuldasheva O. U., Loginov L. O. Аlgorithm of market orientation and marketing compe-tencies development of Russian companies // Corporate governance and innovative economic develop-ment of the North: Bulletin of the Research Center of Corporate Law, Management and Venture Capital of Syktyvkar State University. 2016. № 4. P. 112—128.