Issue №2, 2017

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Application of social media as a means of enhancing the company’s marketing competency in the virtual space

 

V. Y. Glon, St. Petersburg State University of Economics (St.Petersburg, Russia)

J. N. Solovjova, St. Petersburg State University of Economics (St.Petersburg, Russia)

Full article 

The article is devoted to the consideration of social networks as one of the information and communication tools of marketing in the virtual space. The types of marketing information on consumer that may be collected via social networking and marketing knowledge extracted on the basis of this information are considered. The technique of using social media in marketing activities of a company is proposed.

Keywords: marketing competence, marketing information, marketing knowledge, social networks, virtual space.

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For citation: Glon V.Y., Solovjova J.N. Application of social media as a means of enhancing the company’s marketing competency in the virtual space // Corporate governance and innovative economic development of the North: Bulletin of the Research Center of Corporate Law, Management and Venture Capital of Syktyvkar State University. 2017. № 2. P. 34-42.