Issue №2, 2017

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Why IKEA can not be stopped: achievements of competitive advantages gained through management of the value chain

 

Y. F. Popova, Federal State Budgetary Educational Institution of Higher Education «Pitirim Sorokin Syktyvkar State University» (Syktyvkar, Russia)

Full article 

This case study discusses the analysis of the competitive strategy in the context of the network approach. The case study describes the company's activities across all stages of the creation of the value chain. The case study also considers the structure of the market network and special features of IKEA's relationships with its suppliers and consumers. Students are offered to discuss the role of the focus on a final consumer and network approach to the business in increase co-create value chain and creating competitive advantages for the company. The case study may be used as study material for practical marketing classes at various levels of business education (masters, bachelor), as well as homework assignment aimed at developing decision making skills in students. ‎The case study requires that students have some knowledge of modern marketing and the value chain.

Keywords:  ctitive strategy, inter-firm relations, marketing, network approach, value chain.

References

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For citation: Popova Y.F. Why IKEA can not be stopped: achievements of competitive advantages gained through management of the value chain // Corporate governance and innovative economic development of the North: Bulletin of the Research Center of Corporate Law, Management and Venture Capital of Syktyvkar State University. 2017. № 2. P. 130-138.