Latest Issue

LOGIN      REGISTER

          

Consumer preferences in Syktyvkar to Local food products

 

Original Article

DOI: 10.34130/2070-4992-2022-2-3-357

Full article  (in Russian Russian (Russia))

 

Nikolay D. Naydenov1, Valery G. Zainulin2, Irina N. Shvetsova3, Sofya V. Zainulina4
1, 2, 4Regional branch of the All-Russian public movement to protect the rights and interests of consumers “Association of Consumers of Russia” in the Komi Republic / Public movement, Syktyvkar, Russia
3Syktyvkar State University named after Pitirim Sorokin, Syktyvkar, Russia,
1This email address is being protected from spambots. You need JavaScript enabled to view it.; 2This email address is being protected from spambots. You need JavaScript enabled to view it.; 3This email address is being protected from spambots. You need JavaScript enabled to view it.; 4This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Abstract. The article analyzes the market of locally produced food products in Syktyvkar using butter as an example, and determines the prospects for growth in sales of local food products. The materials of the article contribute to the identification of market niches for the growing production and sale of agricultural goods produced in the unfavorable natural and climatic conditions of the North. Quantitative assessments of the preference of consumers for choosing local food products from various local producers are proposed. It is recommended to conduct marketing campaigns to expand consumer demand for local food products. The prospects of the study are related to the expansion of surveys of consumer preferences in order to increase the efficiency of sales of local food products in the Komi Republic.

There are two opposing points of view about the benefits of local food products: positive and negative. Positive aspects of the production and consumption of local food products include transparency regarding the ingredients in food products; brand history authenticity; availability of nutrients in local foods that are not found in non-local foods. On the negative side, there is less complete information about food products produced quite far from the place of consumption, the absence in non-local food products of some specific food ingredients that organically fit into the diet of the local population.

The expansion of large retail chains, to a certain extent, is in conflict with the production and sale of locally produced food products by local agricultural organizations, households and farmers. This paper proposes such a form of implementation of the interaction between consumers and producers of local food products, which involves the participation of public organizations in this process as a coordinator of various activities within the framework of the interaction of local producers and global food supply chains.

Main research methods: statistical analysis, panel studies, sociological surveys.

Keywords: local food products, locavorism, short supply chains, farm products, Komi Republic.

Funding. The article was prepared with the financial support of the Head of the Komi Republic within the framework of a grant for the development of civil society under the project "Control and quality of food products of local producers". Agreement between the Ministry of Finance of the Komi Republic (Ministry of Economic Development and Industry of the Komi Republic) and the regional branch of the All-Russian public movement for the Protection of the Rights and Interests of Consumers "Association of Consumers of Russia in the Komi Republic" dated 04.10.2021 No. 14-60/2021.

 

For citation: Naydenov N. D., Zainulin V. G., Shvetsova I. N., Zainulina S. V. Consumer preferences in Syktyvkar to Local food products. Corporate Governance and Innovative Economic Development of the North: Bulletin of the Research Center of Corporate Law, Management and Venture Investment of Syktyvkar State University. 2022. Vol. 2, issue 3. Рр. 357–368. https://doi.org/10.34130/2070-4992-2022-2-3-357

 

References

 

  1. Global`ny`e voprosy` povestki dnya. Pitanie [Global issues on the agenda. Food]. Available at: https://www.un.org/ru/global-issues/food (accessed: 23.03.2022). (In Russ.).
  2. Prikaz Ministerstva sel`skogo xozyajstva i potrebitel`skogo ry`nka Respubliki Komi ot 7 iyulya 2022 g. № 479 «O vnesenii izmenenij v prikaz Ministerstva sel`skogo xozyajstva i potrebitel`skogo ry`nka Respubliki Komi ot 29 dekabrya 2021 g. № 1216 na 2022 god» [Order of the Ministry of Agriculture and Consumer Market of the Republic of Komi dated July 7, 2022 No. 479 "On Amendments to the Order of the Ministry of Agriculture and Consumer Market of the Republic of Komi dated December 29, 2021 No. 1216 for 2022"]. Available at: https://docs.cntd.ru/document/406076607 (accessed: 23.03.2022). (In Russ.).
  3. Nacional`ny`j standart Rossijskoj Federacii. Sistemy` menedzhmenta bezopasnosti pishhevoj produkcii. Trebovaniya k organizaciyam, uchastvuyushhim v cepi sozdaniya pishhevoj produkcii [National Standard of the Russian Federation. Food safety management systems. Requirements for organizations involved in the food production chain]. Available at: https://docs.cntd.ru/document/1200050074 (accessed: 20.07.2022). (In Russ.).
  4. Dumont A. The Economic Impact of Locally Produced Food. Available at: https://www.stlouifed.org/on-the-economy/2017/december/economic-impact-locally-produced-food. (accessed: 01.03.2022).
  5. Safire W., 2008. Locavorism. The New York Times Magazine. Oct. 9. Available at: https://www.marketplace.org/2012/07/04/locavorism-not-good-for-you (accessed: 03.01.2022).
  6. Prosperi L. Hist5008EX – Food Choices and Food Ethics. Available at: https://www.adelaide.edu.au/course-outlines/105846/2/sem-1/2015 (accessed: 03.01.2022).
  7. Naidenov N. D., Naidenova T. A. Marketing aspects of the production of local food products in the Komi Republic. In the book: Society. The science. Innovations (NPC-2021). Sbornik statej XXI Vserossijskoj nauchno-prakticheskoj konferencii [Collection of articles of the XXI All-Russian Scientific and Practical Conference]. In 2 vols. V. 1. Kirov, Vyatka State University (VyatSU). 2021. pp. 985-991. (In Russ.).
  8. Posobie po pishhevoj bezopasnosti v obshhestvennom pitanii [Manual on food safety in public catering]. Moscow: Federal Service for Supervision of Consumer Rights Protection and Human Well-being, 2021. 79 p. (In Russ.).
  9. Grishanova S. V., Tatarinova M. N. Problems of ecologization of consumption and ecological labeling of products. Vestnik Altajskogo gosudarstvennogo agrarnogo univeristeta [Bulletin of the Altai State Agrarian University]. 2013. No. 9 (107). pp. 147-152. (In Russ.).
  10. My`sli lokal`no: osnovny`e principy` razvitiya kul`tury` bezopasnosti produktov [Thoughts locally: basic principles of the development of food safety culture]. Available at: https://foodbay.com/wiki/novosti-industrii/2019/09/11mysly-lokalyno-osnovnye-principy-razviotiya-kultury-bezopasnosti-productov/ (accessed: 07/19/2022). (In Russ.).
  11. Tsirulnichenko L. A. Global initiative on food safety. Vestnik YuUrGU. Seriya «Pishhevaya i biotexnoloogii» [Bulletin of SUSU. The series "Food and biotechnology"]. 2018. Volume 6. No. 4. pp. 29-33. (In Russ.).
  12. Khasnulin V. I. Health, the northern type of metabolism and the need for fish in diets in the North. Problemy` soxraneniya zdorov`ya v usloviyax Severa i Sibiri. Sbornik statej [Problems of health preservation in the conditions of the North and Siberia. Collection of articles]. Novosibirsk, OAO "Tipografiya Novosti" (Saint Petersburg), 2009. pp. 58-77. (In Russ.).
  13. Lang T., 2006. Food Miles. London, City University London. 8 p. Available at: https://www.city.ac.uk/__data/assets/pdf_file/0007/167893/Slow-Food-fd-miles-final-16-02-06.pdf (accessed: 26.08.2022).
  14. Paxton A., 1994. The Food Miles Report: The dangers of long-distance food transport. London SAFE Alliance. 60 p. Available at: https://www.sustainweb.org/publications/the_food_miles_report/ (accessed: 08/26/2022).
  15. Caputo, Vassilopoulos A., Nayga R.M. J.R., Maurizio Canavari, 2013. Welfare Effects of Food Miles. The Journal of Consumer Affaires. Summer. Vol 47, No 2. Pp. 311-327. Available at: https://www.jstor.org/stable/23859852#:~:text=We%20assessed%20the,CO%202%20emission. (accessed: 26.08.2022).
  16. Schlich E., Flessner U., 2005. The Ecology of Scale Assessment of Regional Energy Turnover and Comparisen with Global Food. The International Journal of Life Cycle Assessment. 12 October. V. 10, pp. 219-223.
  17. Vinokurov I. Vlasti uluchshat pitanie detej na Krajnem Severe mestny`mi produktami i ovoshhami [The authorities will improve the nutrition of children in the Far North with local products and vegetables]. 2017. April 18. Available at: https://tass.ru/obschestvo/4170217 . (accessed: 06.12.2021). (In Russ.).
  18. Barsukova S. Yu. Allocation of regions unfavorable for agriculture, or how Russia is going to help agriculture in terms of WTO membership. E`KO [ECO]. 2014, No. 3. Pp. 89-104. (In Russ.).
  19. Respublika Komi v cifrax. Kratkij statisticheskij sbornik [Komi Republic in numbers. A brief statistical collection]. Syktyvkar, Komistat, 2021. 220 p. (In Russ.).
  20. V Komi sobirayutsya perezapustit` kartofelevodstvo [In Komi they are going to restart potato growing]. Available at: https://www.bnkomi.ru/data/news/127148 / (accessed: 12.06.2022). (In Russ.).
  21. Chto takoe lokavorstvo i pochemu on stanovitsya populyarny`m [What is locavoring and why it is becoming popular]. Available at: https://food and health.ru/zdorovoe-pitanie/chto-takoe-lokavorstvo (accessed: 03.01.2021). (In Russ.).

 

Information about the authors

Nikolai D. Naydenov – Doctor of Economics, Professor, Regional Branch of the All-Russian Public Movement for the Protection of the Rights and Interests of Consumers "Association of Consumers of Russia" in the Komi Republic / Public Movement (89 Lenin Street, Syktyvkar, 167000, Russian Federation).

Valery G. Zainulin – Chairman of the Council of the Regional Branch of the All-Russian Public Movement for the Protection of the Rights and Interests of Consumers "Association of Consumers of Russia" in the Republic of Komi / Public Movement (89 Lenin Street, Syktyvkar, 167000, Russian Federation).

Irina N. Shvetsova – Candidate of Economic Sciences, Associate Professor, Syktyvkar State University named after Pitirim Sorokin (55 Oktyabrsky Prospekt, Syktyvkar, 167001, Russian Federation).

Sofya V. Zainulina – Expert, Regional branch of the All-Russian public movement to protect the rights and interests of consumers "Association of Consumers of Russia" in the Komi Republic / Public movement (89 Lenin Street, Syktyvkar, 167000, Russian Federation).

 

The article was submitted: 16.06.2022.

Approved after reviewing: 29.09.2022.

Accepted for publication: 29.09.2022.