Issue №1, 2014

SPECIAL ISSUE: «RELATIONSHIP MARKETING: NEW DIRECTIONS FOR RESEARCHES AND TOOLS»

 

CONTENTS

FOREWORD. P. 1-2.

THEORY OF RELATIONSHIP MARKETING

Bagiev G.L. Formation of the marketing concept spatial interaction. P. 3-12.

Tatarenko V. N. The market relations in conditions of global economy: a paradigm of interactions and marketing of influence. P. 13-30.

RELATIONSHIP MARKETING AND STRATEGY

Popova Y.F. On valuation of the effectiveness of the management of the relationships in the value chain. P. 31-48.

Yuldasheva O.U. Reality and prospects of relationship marketing evelopment at the strategic level in Russia: a network perspective. P. 49-67.

Yuldasheva O.U., Orekhov D.B. Methodology of business-modeling: network perspective. P. 68-81.

RELATIONSHIP MARKETING TOOLS

Arenkov I.A., Bichun Yu.A. Interaction marketing: corporate citizenship as basis development of employees’ loyalty. P. 82-95.

Bushueva L.I. The transformation of information support systems of organizations’ marketing activity within the relationship marketing concept. P. 96-106.

Melentyeva N.I. Intersubjective communication and communicative capital of the enterprise. P. 107-122.

Naumov V.N. Interaction marketing as a tool of managing the sale system. P. 123-134.

Solovyova Y.N. Marketing competency development as a prerequisite for the implementation of relationship marketing. P. 135-151.

 INFORMATION PLATFORM

X International northern social and environmental congress. P. 152-154.

REGIONAL ECONOMY

Shelomentsev A.G., Belyaev V.N., Ilinbaewa E.A. The ecological factors assessment in social and economic development of Russian regions strategy. P. 155-162.

 

 

Arenkhov I.A. – Saint Petersburg State University of Economics, Ph.D., professor of marketing; 191023, 21, Sadovaya St., St. Petersburg, phone: 8 (812) 310-55-55, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. ;

Bitchun Y.A. - Saint-Petersburg State University of Economics, Ph.D., assistant professor of business economics and industrial management department; 191023, 21, Sadovaya St., St. Petersburg, phone: 8 (812) 310-55-55, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. ;

Bagiyev G.L. - Saint-Petersburg State University of Economics, Honored Worker of Science, Doctor of Economics, Professor, Head of the Department of Marketing ; 191023, 21, Sadovaya St., St. Petersburg, phone: 8 (812) 310-55-55, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. ;

Belyayev V.N. - Institute of Economics, the Ural Branch of the Russian Academy of Sciences, Ph.D., associate professor, senior fellow for research on socio -economic systems, Ekaterinburg, e-mail: bel.50 @ mail.ru;

Bushueva L.I. - Syktyvkar State University; Ph.D., professor of management and marketing; Dean of the Faculty of Management; Syktyvkar, 55, Oktyabrsky Prospect, Tel. : (8212) 43-48-49 . E -mail: This email address is being protected from spambots. You need JavaScript enabled to view it. ;

Ilinbayeva E.A. - Institute of Economics, the Ural Branch of the Russian Academy of Sciences, economist of research on socio -economic systems, Ekaterinburg, This email address is being protected from spambots. You need JavaScript enabled to view it. .

Melentyeva N.I. - Saint-Petersburg State University of Economics, Ph.D., Professor of marketing SPbSUE; 191023, 21, Sadovaya St., St. Petersburg, phone: 8 (812) 310-55-55, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. ;

Naumov V.N. - Saint-Petersburg State University of Economics, Ph.D., Professor of marketing SPbSUE; 191023, 21, Sadovaya St., St. Petersburg, phone: 8 (812) 310-55-55, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. ;

Popova Y.F. - Syktyvkar State University; PhD, Professor, Head of the Department of Management and Marketing; Syktyvkar, 55, Starovsky St., Office 304. Tel.: (8212) 25-51-93; E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. ;

Yuldasheva O. U. - St. Petersburg branch of the Research University "Higher School of Economics"; Ph.D., Professor of Management, St. Petersburg, tel. +79219567168, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. ;

Orekhov D.B. - St. Petersburg State University of Economics, Ph.D., doctoral student in marketing, 191023 , 21, Sadovaya St., St. Petersburg, phone: 8 (812) 310-55-55, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. ;

Solovyova Y.N. - Saint-Petersburg State University of Economics, Ph.D., Professor of marketing, 191023, 21, Sadovaya St., St. Petersburg, phone: 8 (812) 310-55-55, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. ;

Tatarenko V.N. - Saint-Petersburg State University of Economics, Ph.D., Professor of marketing, 191023, 21, Sadovaya St., St. Petersburg, phone: 8 (812) 310-55-55, e-mail: d212.237.08 @ finec.ru;

Shelomentsev A.G. - Institute of Economics, the Ural Branch of the Russian Academy of Sciences, Doctor of Economics, professor, Head of the Research department of socio-economic systems, Ekaterinburg, Russia, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. .