Issue №1, 2017

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Region as an object of control and analysis

Region as an object of control and analysis

 

N.V. Apatova, V.I. Vernadsky Crimean Federal University (Simferopol, Russia)

K.V. Avdeeva, V.I. Vernadsky Crimean Federal University (Simferopol, Russia)

Full article 

In the study of region, the authors used a comprehensive methodology that combines the methodology of the system analysis and methods of marketing research. The region has a complex structure consisting of a number of basic substructures, the main of which includes social, economic, natural resource and the management components. Development associated with structure transformation of the region, which leads to qualitative changes and, therefore, the quantitative changes of indicators. The transformation of the region can lead to infringement of stability of the system, so the requirements for the management of the region are the preservation of stability and innovation of its development. For making management decisions recommended to use methods of marketing analysis, allowing to identify the strengths and weaknesses of the region, to determine its characteristics and advantages, identify possible threats. Strategic marketing techniques in the management of the region make it possible to manage given the socio-economic characteristics of the region and its territories.

Keywords: region, sustainable development, innovative development, system analysis, marketing analysis, management, strategic marketing.  

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For citation: Apatova, N.V., Avdeeva K.V. Region as an object of control and analysis // Corporate governance and innovative economic development of the North: Bulletin of the Research Center of Corporate Law, Management and Venture Capital of Syktyvkar State University. 2017. № 1. P. 106-120.